We invite all media representatives, political decision makers, public and private brand developers and leaders in different countries – as well as everyone who is interested in country brands, to join us! Please sign up for the free webinar: https://www.nayadaya.com/post/study-results-and-webinar-impact-on-country-brand-at-dubai-expo-case-finland
Facts about the study:
• Emotion data was collected at Dubai Expo 2020 through an online survey November 6-23, 2021
• The survey was conducted with the help of the Finnish pavilion’s guides, students from the Haaga-Helia university of applied sciences
• A total of 2,010 people responded to the survey: 1,006 visitors entering the Finlands’ pavilion and 1,004 leaving it after their visit
• The background variables were age, gender, home country, and knowledge about Finland before the Expo
• The data was analyzed with the NayaDaya® Empathy Analytics, based on the scientific emotion theory, research at the University of Geneva, Switzerland and algorithm that predicts behavior and engagement
Severi Keinälä, Commissioner General, Business Finland, tel. +358 40 594 9944, severi.keinala[at]businessfinland.fi
Timo Järvinen, CEO, NayaDaya Inc., tel. +358 40 505 7745, timo.jarvinen[at]nayadaya.com
Finland, in collaboration with 120 Finnish companies, is participating in Expo 2020 Dubai. Finland is one of the leading countries in terms of innovation and technology know-how. The Finnish pavilion presents globally leading clean technologies, a circular economy with sustainable use of resources, sustainable energy and digital solutions, mobile communications, machinery, education, health and wellbeing, travel and Finnish design. Further information at https://www.finland-dubaiexpo2020.com.
Business Finland is the Finnish government organisation for innovation funding and trade, travel and investment promotion. Business Finland's 750 experts work in 44 offices globally and in 16 regional offices around Finland. Further information at https://www.businessfinland.fi/en/do-business-with-finland/home/.
NayaDaya Inc. is an empathy analytics company that helps companies and organizations to focus their efforts in a responsible and effective way, through stepping into the shoes of people. The scientific NayaDaya® Empathy Analytics is based on data, emotions, and the algorithm that predicts behavior. Further information at https://www.nayadaya.com.
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