Communiqués de presse

Empathy Study: Are We Exploiting Nurses' Willingness to Help?

Nurses are empowered by patients, helping, and their own work community – limited possibilities, low wages, lack of respect, and leadership problems, however, prevent them from successfully managing their work. This data is available in the empathy study conducted in Finland by Medikumppani Oy and NayaDaya Inc. in cooperation with the Finnish Union of Practical Nurses (SuPer) and TE Services’...

Study: War In Ukraine Stirs Up Emotions in Schools in Finland

In Finland, over five hundred children and young people took part in an empathy study concerning emotions toward the war in Ukraine. The results of this study, conducted by the Asikkala Municipality and NayaDaya Inc., also reveal the root causes for the emotions and their effects on behavior.  In the study, 541 children and young people from Asikkala Municipality primary school system, between...

People Do Not React to Sustainability but to Their Own Experiences

"Behind sustainable choices is not the actual sustainability of the company, organization, or brand, but the sustainability experience," writes Timo Järvinen, CEO of the Finnish empathy analytics company NayaDaya Inc. If we split the core of sustainability, in addition to the ecological, social, and economical consequences of our actions, we will find something that has a decisive impact on...

Two Faces of Empathy: Putin Places Himself Into The Shoes of the Finns to Create Fear

"Russian President Vladimir Putin abuses empathy to identify the weaknesses of Western democracies and to achieve his goal: fear that compensates for the lack of respect," writes Timo Järvinen, CEO of the Finnish empathy analytics company NayaDaya Inc. Emotions live at the heart of experiences, interaction, and behavior. Through emotions, we are connected to ourselves, each other, and our world....

New Key Figures of Effectiveness: Emotion Impact™ and Emotion Ratio™

The Finnish Empathy Analytics Company NayaDaya Inc.’s analytics tools and key figures now offer a clearer than ever view to customers and employees, the effects of emotions, and the profitable targeting of efforts.   Empathy Analytics™ helps companies and organizations to put themselves into the shoes of people through data, emotions, and science. The science-based Emotion Impact Matrix™...

Study: Investments in the Dubai Expo Have a Desirable Impact on Finland's Country Brand

An empathy study, conducted by Business Finland, Haaga-Helia university of applied sciences, and NayaDaya Inc., revealed the strongest images of Finland among the Dubai Expo visitors from hundred countries. Through emotions, the analytics showed the rising significance of sustainability, innovations, technology, and caring for people.   The brand of Finland was explored among the visitors at...

Public Health Care Evokes Compassion and Pride More Often than Private Sector in Finland

HUS (Joint Authority of the Helsinki and Uusimaa Hospital District) receives more often compassion, pride, and admiration than private health care brands Terveystalo, Mehiläinen, and Pihlajalinna. These results become apparent from an empathy study conducted by NayaDaya Inc., YouGov, and Statista in cooperation with Data & Marketing Association of Finland (DMA Finland/ASML).  The study covered...

Own Health Awakens Contentment and Fear Among Finns – Less Often Interest

”On World Health Day it pays off to ponder how to enforce citizens’ proactive, positive, and engaging relationship with their own lifestyle, health, and wellbeing”, says NayaDaya Inc.’s CEO Timo Järvinen. ”Finland Through the Eyes of Empathy” is a series of emotion studies. Today, we publish results from a section where the citizens were asked about their emotions toward their own health.  The...

Incorrect information concerning NayaDaya Inc. now corrected in business information services

Dear current or potential customer, business partner, or NayaDaya Inc’s newsletter recipient If you have, during the past year, searched for information from the business information services, regarding empathy analytics company NayaDaya Inc., you may have, unfortunately, come across incorrect information. Approximately a year ago during our IPR-processes, an international payment worth some...

Taking the Coronavirus Vaccine Arouses Emotions: One Third Experiences Relief, One Fifth is Afraid

Study reveals the Finns’ emotions and intentions toward taking the coronavirus vaccine. The results serve as a basis for understanding emotions, having a constructive public discussion, and preventing the Covid-19 pandemic. This empathy study was conducted in January in cooperation with NayaDaya, YouGov and Statista. Clearly over half (57 %) of the Finns experience positive emotions toward...

Fear about own Finances Equally Common in Low and High Income Households

Students are more carefree about their economic situation than others, tells NayaDaya’s latest empathy study in Finland. Only slightly over one fourth of entrepreneurs experience their own finances negatively. Almost half of the Finns express primarily positive emotions toward their own economic situation while over one third’s emotions are negative. Approximately 15 procent of the citizens are...

Fear about own Finances Equally Common in Low and High Income Households

Students are more carefree about their economic situation than others, tells NayaDaya’s latest empathy study in Finland. Only slightly over one fourth of entrepreneurs experience their own finances negatively. Almost half of the Finns express primarily positive emotions toward their own economic situation while over one third’s emotions are negative. Approximately 15 procent of the citizens are...

The Real "Landslide" Throws Trump Out of the White House

Trump provoked U.S. people to vote. According to the NayaDaya emotion study and the election results, his “landslide” had two sides: The incumbent president’s re-election potentially mobilized over 90 million citizens to vote, but unfortunately for Trump, half of them wanted to get rid of him. Blog post by Timo Järvinen, CEO at NayaDaya Inc., the empathy analytics company. Donald Trump has...

As the Corona-year Ends, Finns' Emotions Toward Work Reflect No Crisis

Empathy study shows, that in the midst of corona crisis the Finns express mostly positive emotions toward their work. The most common feeling is contentment, which does not, however, motivate people to participate or to take action. ”Finland through the eyes of empathy” is a series of studies, where today’s published topic reveals citizens’ emotions in relation to their own work. The sample...

Independence Raises Pride - Future Evokes Fear and Interest

The study conducted near the upcoming Finland’s Independence Day shows that independence positively engages the Finns. Finland’s future, however, has more often a crippling than engaging effect. ”Finland Through the Eyes of Empathy” is a series of three studies. The first study concentrates on the emotions Finland’s independence and its future evoke among the Finns. The study is conducted by the...

Heart of Biden's Mission - Empathy

Anger and hate may be the most visible but not the most challenging emotions the U.S. President-elect Joe Biden is facing among Trump’s voters, writes Timo Järvinen, CEO at NayaDaya Inc., the empathy analytics company from Finland. In his victory speech, the U.S. President-elect Joe Biden emphasized that it’s time to lower the temperature, see each other again, listen to each other again, and to...

Study: Voters Worried About Their Financial Situation Strongly Against Trump’s Re-election

The latest release of the study, conducted by NayaDaya, YouGov, and Statista, reveals that U.S. voters having both positive and negative feelings about their own financial situation emotionally favor Biden’s election over Trump’s. Biden’s lead is particularly significant among people with financial worries. This unconventional study, different from traditional polls, was conducted in the U.S. in...

Study: Covid-19 Has a Strong Emotional Impact on the U.S. Presidential Election

According to study, conducted by NayaDaya, YouGov, and Statista, emotions toward the federal government’s Covid-19 response strongly correlate with the U.S. voters’ positive or negative engagement in Trump’s or Biden’s election. This unconventional study, totally different from traditional polls, was conducted in the U.S. in October 16-19, 2020. “The results cast a negative light on the...

Study: Trump Still Behind Biden 36%-50% in Terms of Positive Emotions and Behavior

The most recent study, conducted by NayaDaya, YouGov, and Statista, reveals that eight out of ten U.S. voters are emotionally either on Trump’s or Biden’s side. One-fifth of them are not – these voters could possibly still be influenced.The two studies, which are completely different from traditional polls, were conducted in the U.S. in September and now in October. They indicate that voter...