Rehaboo's mission is to gamify well-being, with Peter Vesterbacka and other well-known investors in the technology industry - the Finnish serious gaming company aims for the US market next.

Rehaboo's autumn 2022 investment round was joined by several well-known investors. Among those are medical doctor Hannes Relander, Nordic Game Ventures and a number of known technology investors such as impact investor Alan Laubsch, Random Ventures led by Peter Vesterbacka and Kustaa Valtonen, startup activist and Finnish Silicon Valley pioneer Jussi Heinilä, technology pioneer and serial entrepreneur Taneli Tikka, as well as an angel investor Markku Ojala.

People move too little - a growing global problem among people of all ages

"The Rehaboo concept and the developed technology enable a revolutionary way to gamify movement and the quick production of easy and fun activation games," states Rehaboo investor Peter Vesterbacka.

The well-being market is growing globally. The aging population, the lack of daily exercise caused by the Covid pandemic, and the growing diseases of the musculoskeletal system require the utilization of new solutions.

The Rehaboo Active game is played in several elderly care homes in Finland

The founder Peter Gréen is convinced that Finnish gaming expertise can be used around the world as a health promoter and maintainer.

"Almost everyone should get active and move more often. Rehaboo makes it fun, empowering and measurable," adds doctor and investor Hannes Relander.

“It is incredible to see that the Finnish health and gaming expertise being utilized around the world. Going global through GSD Venture Studios dramatically impacts the speed to success” says Gary Fowler, the founder of GSD Venture Studios and GSD Labs Accelerator.

Rehaboo is currently focusing on activating the elderly both in assisted living units and in home care. The technology used by the game has been proven to work through both customer experiences and medical research (e.g. Tan Tock Seng Hospital randomized controlled trial, Singapore). Especially in improving the well-being of the elderly, with the growing age groups, new solutions that truly work are needed.

The share of the elderly in the population will almost double between 2015 and 2050 (WHO). Agetech, i.e. technology aimed at the elderly, is one of the areas with the most potential to influence the well-being of the elderly. Rehaboo is an easy and functional solution for moving the elderly in a fun way.

Rehaboo is participating in the Silicon Valley GSD Labs Accelerator program

With the program, it is intended to start international growth, especially in the United States, where Rehaboo is already in the first customer negotiations. Next year, the goal is to collect a 2M EUR investment, with international growth and scaling as focus areas.

According to Pekka Pärnänen, the company's adviser in the United States, the time is now right to open the market:

"In the United States, the large age groups 'baby boomers - 58-76 years old, 73 million digital-savvy people' are in need of various sports services. On the other hand, Covid and the current economic situation have influenced the reduction of the number of nursing staff. Because of this, the market for various digital health services is growing rapidly, creating great opportunities for Rehaboo"

Rehaboo game technology

Rehaboo is a Finnish gamified innovation, where both the idea and especially the technology are unique. Games can be played on computers, tablets, or mobile phones equipped with camera. The player's own body acts as the game controller, and the artificial intelligence recognizes and analyzes the movements registered by the camera. The player does not have any separate controls, and the game works with the help of a process in the cloud service - making the game accessible to healthcare workers and the target demographic with just a device with camera and Internet connection.

For more information, Peter Green, Rehaboo, +358405707911, [email protected]